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Why The Los Angeles Rams’ $400 Million Stadium Deal With SoFi Seems Bizarre

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This deal, if true, seems reminiscent of the dot-com naming rights deals nearly 20 years ago.

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What Goes Up · Stephanomics · Odd Lots · Surveillance · P&L · Trillions. Los Angeles Stadium is seen under construction in Inglewood on Feb. 20.. The deal for the stadium, which would be home to the Los Angeles Rams and. But currently the agreement would have SoFi pay $20 million a year for 20.

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SoFi is in discussions for the naming rights to the NFL stadium in. The venue, future home of the Rams and Chargers, is scheduled to open next year and. The stadium is expected to garner a massive naming-rights deal, Jets, which was signed in 2011 and is reported to be $400 million over 20 years.

SoFI may spend $400 million on naming LA's new football stadium. The deal is said to cost SoFi $400 million over 20 years, and the. los angeles chargers and the Los Angeles Rams-when it opens in. Superficially, the argument for SoFi's naming rights seems reasonable-the LA stadium will host.

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Why SoFi would be interested in buying naming rights to the LA football stadium. that will be the home of the Los Angeles Rams and Chargers. But it is beginning to explain why an unusual deal like this would make sense.. SoFi might pay as much as $20 million a year for the next decade for the football.

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